In a world where most of our conversations live on Zoom calls and DMs, I'm choosing to step out of the screen and take this show on the road—again. When I toured Sydney recently, it lit a fire that's been quietly flickering inside me for years.
This Isn't a Coincidence
These days, it's so easy to over-optimize, over-automate, and over-complicate everything. But that's not why I started Advance Coaching 10 years ago.
It's a huge passion (and skillset) of mine to help studio owners become the best in the world! It drives me from the moment I open my eyes until the moment they shut at night. It was never meant to be about spreadsheets. It was about freedom. It was about connection. It was about waking up with purpose and building something that actually matters—and doing it alongside amazing people.
250+ Flights a Year
Between 2015-2020, I did over 250 flights a year. I sat down with hundreds of studio owners, managers, and staff in their homes, at coffee shops, at their gyms, or in empty warehouses in every corner of the world.
And what I learned is this: nothing replaces being face to face. Owner to owner. Coffee in hand and just being freaking REAL.
Why I'm Doing It Again
This isn't just about business. It's about reconnecting. It's about meeting the people I work with every single day—not through a screen, but in person. It's about understanding your studio, your challenges, your vision at a level that Zoom simply can't deliver.
I've worked with over 500 studios across 9 countries. I've helped generate over $120 million in client revenue. But the wins that matter most? They happened because I showed up. In person. Ready to listen, strategize, and build something real together.
"People don't care how much you know until they know how much you care."
— Theodore Roosevelt
The Unplugged Difference
When I visit studios, I'm not there to sell you something. I'm there to understand your business at a level most agencies never will. I'll sit in your office, train at your gym, meet your team, and see firsthand what's working and what's not.
This is how we've achieved results like 305 pre-sale members before opening, $4 cost per lead with 82% close rates, and 254% growth in 4 months. Because we don't just run your ads from a laptop in another country—we understand your studio like it's our own.
Where Should I Go Next?
With 3 countries and 6 cities already locked in for this year's tour, I want to know: Where else should I visit? What studios should I train at? Who should I meet?
If you're a studio owner who wants to have a real conversation about your business—not a sales pitch, but an actual strategic discussion about where you are and where you want to be—let's make it happen.
Ready to Grow Your Studio?
Let's talk about where your studio is now and where you want it to be. Book a Growth Plan Call to see if we're a fit.