How two young Australians bet big on an unknown brand in LA and San Diego, pioneered cutting-edge presale strategies, and built a fitness empire that set them up for life.
Evan and Luke weren't your typical entrepreneurs. They were young Australians with a vision—and the courage to bet everything on it. When they decided to open fitness studios in Los Angeles and San Diego, the brand they chose was still relatively unknown in the United States.
Most people would have played it safe. Waited for the brand to gain traction. Opened in smaller, less competitive markets. But not Evan and Luke.
They saw the opportunity. They believed in the model. And they went all in.
"Everything about their journey was exciting but daring," recalls Jacques from Advance Coaching. "They were very brave with what they did when they did it, because at the time the brand was fairly unknown. They really played a big part in developing it in the US."
Evan and Luke didn't just open studios—they revolutionized how fitness studios could market themselves. Working closely with Advance Coaching, they became pioneers in using technology that most of the industry had never heard of.
Chatbots. Messenger bots. Automated presale campaigns.
At a time when no one in the fitness industry was using these tools, Evan and Luke were already running sophisticated automated campaigns that generated leads, booked consultations, and closed sales.
Jacques flew from Brisbane to LA and San Diego multiple times to conduct hands-on sales training with their teams. At that stage, he was doing over 250 flights a year—everywhere and nowhere—working with studio owners around the globe. But Evan and Luke stood out.
They didn't just implement strategies. They mastered them. They pushed the boundaries of what was possible in fitness studio marketing and sales.
The risk paid off. Big time.
Evan and Luke successfully opened and scaled three studios across LA and San Diego. They built strong teams, refined their systems, and created businesses that ran like well-oiled machines.
When it came time to exit, they achieved exceptional results, allowing them to pursue other ventures and investments.
Today, they're living proof that with the right strategy, the right support, and the courage to take calculated risks, you can build something extraordinary—even in the most competitive markets.
"They were very brave with what they did when they did it."
At the time the brand was fairly unknown in the US, but Evan and Luke went all in on LA and San Diego. They really played a big part in developing it in America. Everything about their journey was exciting but daring.
— Jacques Marais, Advance Coaching